Scion FR-S Greensboro Rice Toyota Scion

Toyota Racing Introduces Scion FR-S Speedster LONG BEACH, Calif. (April 12, 2012) – Toyota Racing will debut a custom-built Scion FR-S Speedster show vehicle on Friday, April 13 to celebrate the 38th annual Toyota Grand Prix of Long Beach. I'll post pictures tomorrow as soon as they are up. Here at Rice Toyota in Greensboro we are really excited about the Scion FR-S. This is by far the coolest sports car Toyota has made since the Toyota Supra.

2013 Toyota Avalon Greensboro

2013 Toyota Avalon Debuts at the New York International Auto Show

Toyota revealed a boldly-designed, all-new Avalon flagship sedan today at the New York International Auto Show, calling it “the beginning of a new era for vehicle development” in the United States for the American market.

“It’s an all-new premium mid-size sedan that will attract a wide range of buyers looking for style, technology, performance, comfort, safety and value,” said Bob Carter, Toyota Division group vice president and general manager. “With a unique slim upper grille and a large exotic lower grille, the Avalon conveys a new forward presence for Toyota.”  

When the new model arrives in dealerships late this year, it will offer a modern, spacious interior highlighted by abundant rear seat legroom and more interior passenger space than the BMW 5 Series.  There’s also an abundance of technology buyers want -- like capacitive touch sensor controls for climate settings and audio, full-color displays with intuitive color animations.  

In addition, the new Avalon comes with 10 airbags believed to be among the most offered as a standard safety feature in the segment, and has an available pre-collision system, blind-spot monitor and a rear cross-traffic alert notification.

The all-new Avalon is the result of a North American-focused design and engineering effort.  The sedan’s dramatic exterior and interior design was conceived by a youthful and talented team at Calty Design Research in Southern California and Michigan.  The car’s engineering development was principally led by Toyota Technical Center in Ann Arbor, Mich.  And it will be assembled at Toyota Motor Manufacturing, Kentucky.  

The 2013 Toyota Avalon will be at Rice Toyota in Greensboro NC late 2012. For more information email sales@ricetoyota.com or call us 336-288-1190. Rice Toyota sells new and used Toyota Avalons to customers living in the Greensboro, High Point, Winston Salem, Asheboro and Burlington areas.

Toyota Tundra XSP-X Special Edition Greensboro

2012 Toyota Tundra XSPX Greensboro Rice Toyota

If you want a Toyota Tundra that is truly unique Rice Toyota Greensboro has the 2012 Tundra XSP-X.

5.7L i-Force V8 E85 Flex Fuel DOHC 32V with Dual Ind VVT-i 381 hp/ 401 lb-ft

2012 Toyota Tundra Predator Step Tube Rice Toyota Greensboro

2012 Toyota Tundra XSP-X 20" Black Mammoth Alloys w/BFG Tires

Tundra XSP-X Pocket fender flares with rivets and Chrome Fuel Door

Tundra LED Daytime Running Lights

XSP-X Black mesh grille

Some of the features that make this Tundra truck boast absolutely kick butt style:

Black mesh grille
Exhaust Tip
Spray-In Bedliner
LED Daytime Running Lights
XSP-X leather kit
Chrome Fuel Door
Black finish skid plate
Pocket fender flares with rivets
Predator Step Tube
20" Black Mammoth Alloys w/BFG Tires
XSP-X Graphics/Badges
All Weather Floor Mats

Want this truck or one like it? Check out all the New Toyota Tundra Truck for sale in Greensboro and here is a link to all Rice Toyota Used Toyota Tundra Trucks in Greensboro or email us at sales@ricetoyota.com.

2013 Scion FRS in Greensboro

We are already callings dibs on driving this Scion FR-S as a demo. 

Scion FRS Greensboro, High Point and Winston Salem at Rice Toyota Spring/Summer 2012

“We all know that it’s not hard to make horsepower and torque, but it is hard to do all that and still achieve impressive fuel economy,” Jack Hollis, Scion vice president. “The FR-S accomplishes all three.”

Today Rice Toyota in Greensboro is extremely proud to introduce you to the latest member of the Scion family…the Scion Racing/GReddy Performance FR-S built to compete in the 2012 Formula Drift season!

 The Scion FRS is coming to Greensboro, Winston Salem and High Point at Rice Toyota in Spring/Summer 2012. You can reserve yours by emailing sales@ricetoyota.com or calling us at 336-288-1190.

 The FR-S, which stands for Front-engine, Rear-wheel drive, Sport; is Scion’s definition of an authentic rear-wheel-drive sports car with exceptionally balanced performance and handling, compelling style, flexible utility and surprising MPG. The sports car is most inspired by the AE86 generation of the Corolla, better known as the Hachi-Roku, meaning “8-6” in Japanese. The front-engine, rear-wheel-drive coupe was lightweight and well balanced, making it a solid choice for driving enthusiasts.

The FR-S’s 2.0-liter, naturally aspirated four-cylinder engine is the result of a joint development between Toyota and Subaru. The partnership begins by combining Subaru’s newly developed horizontally opposed engine and Toyota’s cutting edge D-4S injection system that incorporates both direct and port injection. The D-4S system, partnered with a high 12.5:1 compression ratio, results in an impressive 200 horsepower and 151 pound-feet of torque.

You can read more about the Scion FRS or browse Scion vehicles in Greensboro, Winstons Salem and High Point by visiting RiceToyota.com

History of Toyota

The front emblem from the first passenger car (the model AA) which started mass production in 1937. This mark is composed of the wings to convey speed and kanji "Toyoda" which was made into a design.

Ever wondered where the word Toyota comes from? Or what about the round T logo you seen on every Toyota made since 1989?

From "TOYODA" to "TOYOTA"


Toyota originated from the family name of the founder, "Toyoda", with early vehicles produced by the company originally sold with a "Toyoda" emblem. In 1936, the company ran a public competition to design a new logo, which lead to a change in the brand name to what is now called "Toyota".

To learn more about the history of the Toyota brand: Toyota Vehicle Heritage

1973 Toyota Landcruiser FJ 40

Rice Toyota in Greensboro, NC is proud to present a totally restored 1973 Toyota Landcruiser FJ 40.The restoration of this vehicle was a ''TOTAL FRAME OFF'' ...no expense spared..Every piece removed, restored or replaced. Professionally repainted in it's original blue. We have photo's of the total restoration process. This is a vehicle that must be seen to be appreciated as there are too many detail's to list in this short description...

Land Cruiser Model 40 Series Production Period 1960-1984
See photos and details on this restored 1973 Toyota Landcruiser FJ 40.

The History of the Toyota Jeep BJ

The Land Cruiser currently has the longest running history in the Toyota lineup. With origins from the Toyota Jeep BJ which was created in 1951, the name "Land Cruiser" has since been used from the release of the 20-series in 1955.

After the test drive on Mt Fiji July 1951

Scion iQ in Greensboro

Greensboro, High Point, and Winston Salem the Scion iQ is at Rice Toyota.

 Greensboro Scion iQ vehicles for sale at Rice Toyota.

Don't let its size fool you, this car is loaded with big features, all within a modern, intelligent design.

Edmunds.com says" The 2012 Scion iQ is a minimalist metropolitan runabout that gets great fuel economy. Style and utility are the messages here, not driving excitement.
Pros: Compact agility; great fuel economy; lots of style inside and out."

Scion iQ dashboard

Scion iQ driver's side interior door

Scion iQ dash

Scion iQ front view