History of Toyota

The front emblem from the first passenger car (the model AA) which started mass production in 1937. This mark is composed of the wings to convey speed and kanji "Toyoda" which was made into a design.

Ever wondered where the word Toyota comes from? Or what about the round T logo you seen on every Toyota made since 1989?

From "TOYODA" to "TOYOTA"


Toyota originated from the family name of the founder, "Toyoda", with early vehicles produced by the company originally sold with a "Toyoda" emblem. In 1936, the company ran a public competition to design a new logo, which lead to a change in the brand name to what is now called "Toyota".

To learn more about the history of the Toyota brand: Toyota Vehicle Heritage