2013 Scion FRS in Greensboro

We are already callings dibs on driving this Scion FR-S as a demo. 

Scion FRS Greensboro, High Point and Winston Salem at Rice Toyota Spring/Summer 2012

“We all know that it’s not hard to make horsepower and torque, but it is hard to do all that and still achieve impressive fuel economy,” Jack Hollis, Scion vice president. “The FR-S accomplishes all three.”

Today Rice Toyota in Greensboro is extremely proud to introduce you to the latest member of the Scion family…the Scion Racing/GReddy Performance FR-S built to compete in the 2012 Formula Drift season!

 The Scion FRS is coming to Greensboro, Winston Salem and High Point at Rice Toyota in Spring/Summer 2012. You can reserve yours by emailing sales@ricetoyota.com or calling us at 336-288-1190.

 The FR-S, which stands for Front-engine, Rear-wheel drive, Sport; is Scion’s definition of an authentic rear-wheel-drive sports car with exceptionally balanced performance and handling, compelling style, flexible utility and surprising MPG. The sports car is most inspired by the AE86 generation of the Corolla, better known as the Hachi-Roku, meaning “8-6” in Japanese. The front-engine, rear-wheel-drive coupe was lightweight and well balanced, making it a solid choice for driving enthusiasts.

The FR-S’s 2.0-liter, naturally aspirated four-cylinder engine is the result of a joint development between Toyota and Subaru. The partnership begins by combining Subaru’s newly developed horizontally opposed engine and Toyota’s cutting edge D-4S injection system that incorporates both direct and port injection. The D-4S system, partnered with a high 12.5:1 compression ratio, results in an impressive 200 horsepower and 151 pound-feet of torque.

You can read more about the Scion FRS or browse Scion vehicles in Greensboro, Winstons Salem and High Point by visiting RiceToyota.com

History of Toyota

The front emblem from the first passenger car (the model AA) which started mass production in 1937. This mark is composed of the wings to convey speed and kanji "Toyoda" which was made into a design.

Ever wondered where the word Toyota comes from? Or what about the round T logo you seen on every Toyota made since 1989?

From "TOYODA" to "TOYOTA"


Toyota originated from the family name of the founder, "Toyoda", with early vehicles produced by the company originally sold with a "Toyoda" emblem. In 1936, the company ran a public competition to design a new logo, which lead to a change in the brand name to what is now called "Toyota".

To learn more about the history of the Toyota brand: Toyota Vehicle Heritage

1973 Toyota Landcruiser FJ 40

Rice Toyota in Greensboro, NC is proud to present a totally restored 1973 Toyota Landcruiser FJ 40.The restoration of this vehicle was a ''TOTAL FRAME OFF'' ...no expense spared..Every piece removed, restored or replaced. Professionally repainted in it's original blue. We have photo's of the total restoration process. This is a vehicle that must be seen to be appreciated as there are too many detail's to list in this short description...

Land Cruiser Model 40 Series Production Period 1960-1984
See photos and details on this restored 1973 Toyota Landcruiser FJ 40.

The History of the Toyota Jeep BJ

The Land Cruiser currently has the longest running history in the Toyota lineup. With origins from the Toyota Jeep BJ which was created in 1951, the name "Land Cruiser" has since been used from the release of the 20-series in 1955.

After the test drive on Mt Fiji July 1951

Scion iQ in Greensboro

Greensboro, High Point, and Winston Salem the Scion iQ is at Rice Toyota.

 Greensboro Scion iQ vehicles for sale at Rice Toyota.

Don't let its size fool you, this car is loaded with big features, all within a modern, intelligent design.

Edmunds.com says" The 2012 Scion iQ is a minimalist metropolitan runabout that gets great fuel economy. Style and utility are the messages here, not driving excitement.
Pros: Compact agility; great fuel economy; lots of style inside and out."

Scion iQ dashboard

Scion iQ driver's side interior door

Scion iQ dash

Scion iQ front view

10 Tips on How to Spot a Flood-Damaged Vehicle

When shopping for a used car in Greensboro, Winston Salem or High Point you need to be an informed consumer. We always recommend purchasing from a dealer or store that has a solid reputation and has been in business a long time.

Tips on How to Spot a Flood-Damaged Vehicle


10 Consejos Prácticos para Detectar un Vehículo Dañado por las Inundaciones

Severe weather across the nation has led to floods in several parts of the country. In their wake: a large number of flood-damaged vehicles.

Considering purchasing a used car? Protect yourself from buying a flood damaged vehicle by doing a little research and by having the vehicle thoroughly checked by a mechanic. Rain, thunderstorms, swelling rivers and seasonal hurricanes hitting the coastlines all contribute to flooding disasters that can mean serious water damage to vehicles in those areas.



NADA offers 10 inspection tips that may be used to detect significant water damage. A prospective buyer can spot a flooded vehicle by following these simple steps:



1. Check the vehicle's title history by VIN through commercially available vehicle history reports like Carfax or Experian Auto Check. The report may state whether a vehicle has sustained flood damage.



2. Examine the interior and the engine compartment for evidence of water and grit from suspected submersion.



3. Check for recently shampooed carpet.



4. Look under the floorboard carpet for water residue or stain marks from evaporated water not related to air-conditioning pan leaks.



5. Inspect for rusting on the inside of the car and under interior carpeting and visually inspect all interior upholstery and door panels for any evidence of fading;



6. Check under the dashboard for dried mud and residue, and note any evidence of mold or a musty odor in the upholstery, carpet or trunk.



7. Check for rust on screws in the console or other areas where the water would normally not reach unless submerged.



8. Look for mud or grit in alternator crevices, behind wiring harnesses and around the small recesses of starter motors, power steering pumps and relays.



9. Complete a detailed inspection of the electrical wiring system looking for rusted components, water residue or suspicious corrosion.



10. Inspect the undercarriage of other components for evidence of rust and flaking metal that would not normally be associated with late model vehicles.



While these inspection suggestions will not detect flood damage in every case, they do provide some information to protect the consumer from purchasing a vehicle damaged by water or flood. Mechanics at dealerships or repair shops can also be helpful with the inspecton of used vehicles.